PAO Soft Drinks: A Fresh Take on Chinese Tea

One of the most refreshing brands we’ve had the pleasure of working with in Shanghai is PAO — a bold new soft drink company blending Chinese tea traditions with modern flavors. Founded by English and American business partners, PAO is all about bridging East and West, which made it a perfect match for our UK/US photography team based in Shanghai.

PAO’s drinks are crafted in China using locally sourced ingredients, offering a unique twist on soft drinks that’s catching attention both as a stand-alone beverage and a mixer for cocktails. Whether they’re being sipped in bars or picked up from a delivery app, PAO is carving out a niche — and we’ve been proud to help them tell their story visually.

Our role? We take the lead on all content production, from polished product photography (including a fun collaboration with Tim Hortons) to lifestyle shoots, event pop-ups, and scroll-stopping social media content. You’ll find our work on Instagram, Xiaohongshu, Dianping, and even on China’s popular food delivery platforms, where high-quality images drive real conversions.

Working with a fast-growing startup like PAO showcases what we love most about doing business in Shanghai: it’s dynamic, international, and full of opportunity. For brands — especially those navigating the China market — compelling visuals and culturally relevant content are essential.

If you're an international brand launching in China or a local business looking to elevate your marketing, we’re here to help. From concept to content, we deliver visuals that speak to your audience — wherever they are.