Huo Shao Yun Brandy Masterclass events

- Brandy Tasting Class at FuLLLI restaurant

Working with small businesses is always a lot of fun - they have passion, drive, and ingenuity.

Huo Shao Yun is no different! They are a new entrant to the brandy market, being the first Chinese-produced brandy to hit the shelves! From their distillery, deep in the heart of the Huangshan mountains, they produce a range of mulberry-based brandies.

- Mulberry-inspired welcome drinks at The Nest

In China, the historical spirit of choice has always been Baijiu - a clear spirit made from fermented sorghum. If you’ve never tried it, the taste is somewhat hard to define, but imagine a cross between a gin, Japanese sake and Korean soju, and you’re somewhere in the ballpark. The goal for any spirit brand in China is to first educate budding alcohol enthusiasts about the history and tasting notes of their new drink. Enter: Huo Shao Yun!

- A range of products on offer by the brand

Through their tasting masterclasses, they take you through a variety of brandies ranging from 40% ABV all the way up to a dizzying 65%. They put on these tasting events a few times a month and it is always a pleasure to be a part of them, helping document the positive reactions and promote future marketing campaigns.

Whatever your poison, Shanghai’s got something new and exciting for you!

- Brandies are paired with food for the ultimate tasting experience

Our team worked meticulously to ensure that each shot reflected the brand’s signature charm, highlighting the positive reactions from both Western and Chinese consumers.

During the tasting events, the Outer Lane team works seamlessly with their staff to capture both video and photography to bring out the enchanting qualities of the collection, with each frame capturing the sleek designs of the products and the spirit of the event. Every element coming together to emphasise the brand’s vision of a new direction in Chinese alcohol enjoyment.